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How many times have I visited a website and had to hunt for the contact information or an event location? More than I care to count!
Ask a friend or colleague (a new user) to start at the home page of your website and track how long and how many clicks it takes to find your telephone number or contact us form. If the website serves an event, ask them to find the dates, times, and FULL location including venue, street address, city, state and zip code. I am surprised when I find event websites that list the street address and city but not the state or zip code. Sure, many event attendees are local but how do out-of-towners find you?
Continue reading Contact Information... Can Your Users Find You?...